ISO 20252

Market, opinion and social research, including insights and data analytics — Vocabulary and service requirements

General information

Current stage: 60.00 Effective date: 29 korr 2026

Originator: ISO

Owner: ISO/TC 225

Type: International Standard

Scope

This document establishes terms, definitions and service requirements for service providers conducting market, opinion and social research, including insights and data analytics (hereinafter referred to as "service providers").
Non-market research activities, such as direct marketing, are outside the scope of this document.

Life cycle

PREVIOUSLY

PUBLISHED
ISO 20252:2019

NOW

IN_DEVELOPMENT
ISO 20252
60.00 Standard under publication
29 korr 2026