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ISO/DIS 20252

Market, opinion and social research, including insights and data analytics — Vocabulary and service requirements

General information

Current stage: 40.00 Effective date: 11 pri 2025

Originator: ISO

Owner: ISO/TC 225

Type: International Standard

ICS: 03.100.20 01.040.03 03.020

Scope

This document establishes terms, definitions and service requirements for service providers conducting market, opinion and social research, including insights and data analytics (hereinafter referred to as "service providers").
Non-market research activities, such as direct marketing, are outside the scope of this document.

ISO/DIS 20252

Market, opinion and social research, including insights and data analytics — Vocabulary and service requirements

General information

Scope

Life cycle

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