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ISO/DIS 20252

Market, opinion and social research, including insights and data analytics — Vocabulary and service requirements

General information

40.20     Jun 12, 2025

ISO

ISO/TC 225

International Standard

03.100.20     01.040.03     03.020  

Scope

This document establishes terms, definitions and service requirements for service providers conducting market, opinion and social research, including insights and data analytics (hereinafter referred to as "service providers").
Non-market research activities, such as direct marketing, are outside the scope of this document.

Life cycle

PREVIOUSLY

PUBLISHED
ISO 20252:2019

NOW

IN_DEVELOPMENT
ISO/DIS 20252
40.20 DIS ballot initiated: 12 weeks
Jun 12, 2025

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