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ISO/AWI 20252

Market, opinion and social research, including insights and data analytics — Vocabulary and service requirements

General information

10.99     Jan 19, 2024

ISO

ISO/TC 225

International Standard

Scope

This document establishes terms, definitions and service requirements for service providers conducting market, opinion and social research, including insights and data analytics (hereinafter referred to as "service providers").
Non-market research activities, such as direct marketing, are outside the scope of this document.

Life cycle

PREVIOUSLY

Revises
ISO 20252:2019

NOW

IN_DEVELOPMENT
ISO/AWI 20252
10.99 New project approved
Jan 19, 2024

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