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ISO 20252:2019

Market, opinion and social research, including insights and data analytics — Vocabulary and service requirements

Feb 11, 2019

General information

90.92     Jan 19, 2024

ISO

ISO/TC 225

International Standard

03.100.20     01.040.03     03.020  

English  

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Published

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Scope

This document establishes terms, definitions and service requirements for service providers conducting market, opinion and social research, including insights and data analytics (hereinafter referred to as "service providers").
Non-market research activities, such as direct marketing, are outside the scope of this document.

Life cycle

PREVIOUSLY

WITHDRAWN
ISO 26362:2009

WITHDRAWN
ISO 20252:2012

NOW

PUBLISHED
ISO 20252:2019
90.92 Standard to be revised
Jan 19, 2024

REVISED BY

IN_DEVELOPMENT
ISO/CD 20252

National adoptions

SSH ISO 20252:2019  
DPS

Market, opinion and social research, including insights and data analytics — Vocabulary and service requirements

60.60 Standard published

DPS/KT 304 more