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SSH ISO 20252:2019

Market, opinion and social research, including insights and data analytics — Vocabulary and service requirements

Jul 9, 2021

General information

60.60     Jul 9, 2021

DPS

DPS/KT 304

International Standard

03.100.20     01.040.03     03.020  

English  

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Scope

This document establishes terms, definitions and service requirements for service providers conducting market, opinion and social research, including insights and data analytics (hereinafter referred to as "service providers").
Non-market research activities, such as direct marketing, are outside the scope of this document.

Life cycle

PREVIOUSLY

PUBLISHED
SSH ISO 20252:2012

NOW

PUBLISHED
SSH ISO 20252:2019
60.60 Standard published
Jul 9, 2021

Related project

Adopted from ISO 20252:2019