ISO 11778:2025

Brand evaluation — Tourism city

Publication date: 10 jan 2025

General information

Current stage: 60.60 Effective date: 10 jan 2025

Originator: ISO

Owner: ISO/TC 289

Type: International Standard

ICS: 03.200.01 03.140

Gjuha: anglisht

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Statusi: Publikuar

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Scope

This document specifies the basic framework, indicators and processes of tourism city brand evaluation.
This document is applicable to brand evaluation of tourism city. It can also serve as a basis for industry organizations and third parties to evaluate brand of tourism city.

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PUBLISHED
ISO 11778:2025
60.60 Standard published
10 jan 2025