ISO/AWI 10668

Brand valuation — Requirements for monetary brand valuation

General information

Current stage: 20.00 Effective date: Feb 13, 2026

Originator: ISO

Owner: ISO/TC 289

Type: International Standard

Scope

ISO 10668:2010 specifies requirements for procedures and methods of monetary brand value measurement.
ISO 10668:2010 specifies a framework for brand valuation, including objectives, bases of valuation, approaches to valuation, methods of valuation and sourcing of quality data and assumptions. It also specifies methods for reporting the results of such valuation.

Life cycle

PREVIOUSLY

PUBLISHED
ISO 10668:2010

NOW

IN_DEVELOPMENT
ISO/AWI 10668
20.00 New project registered in TC/SC work programme
Feb 13, 2026