ISO 10668:2010

Brand valuation — Requirements for monetary brand valuation

Publication date: Aug 13, 2010

General information

Current stage: 90.93 Effective date: Dec 1, 2023

Originator: ISO

Owner: ISO/TC 289

Type: International Standard

ICS: 03.140

Languages: English French Russian

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Status: Published

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Scope

ISO 10668:2010 specifies requirements for procedures and methods of monetary brand value measurement.
ISO 10668:2010 specifies a framework for brand valuation, including objectives, bases of valuation, approaches to valuation, methods of valuation and sourcing of quality data and assumptions. It also specifies methods for reporting the results of such valuation.

Life cycle

NOW

PUBLISHED
ISO 10668:2010
90.93 Standard confirmed
Dec 1, 2023