ISO 20671-1:2021

Brand evaluation — Part 1: Principles and fundamentals

Publication date: Nov 23, 2021

General information

Current stage: 60.60 Effective date: Nov 23, 2021

Originator: ISO

Owner: ISO/TC 289

Type: International Standard

ICS: 03.140

Languages: English

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Status: Published

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Scope

This document specifies the fundamentals and principles for brand evaluation, including an integrated framework for brand evaluation containing necessary brand input elements, output dimensions and sample indicators.
This document can be used in internal and external brand evaluation.

Life cycle

PREVIOUSLY

WITHDRAWN
ISO 20671:2019

NOW

PUBLISHED
ISO 20671-1:2021
60.60 Standard published
Nov 23, 2021