ISO 20671:2019

Brand evaluation — Principles and fundamentals

Publication date: Mar 11, 2019

General information

Current stage: 90.92 Effective date: Sep 11, 2020

Originator: ISO

Owner: ISO/TC 289

Type: International Standard

ICS: 03.140

Languages: French English

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Status: Published

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Scope

This document specifies the fundamentals and principles for brand evaluation, including an integrated framework for brand evaluation containing necessary brand input elements, output dimensions and sample indicators.
This document can be used in internal and external brand evaluation.

Life cycle

NOW

PUBLISHED
ISO 20671:2019
90.92 Standard to be revised
Sep 11, 2020

REVISED BY

IN_DEVELOPMENT
ISO/FDIS 20671-1

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