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ISO 20671:2019

Brand evaluation — Principles and fundamentals

Mar 11, 2019
95.99 Withdrawal of Standard   Nov 23, 2021

General information

95.99     Nov 23, 2021

ISO

ISO/TC 289

International Standard

03.140  

English  

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Scope

This document specifies the fundamentals and principles for brand evaluation, including an integrated framework for brand evaluation containing necessary brand input elements, output dimensions and sample indicators.
This document can be used in internal and external brand evaluation.

Life cycle

NOW

WITHDRAWN
ISO 20671:2019
95.99 Withdrawal of Standard
Nov 23, 2021

REVISED BY

PUBLISHED
ISO 20671-1:2021