ISO/AWI 25854

Tourism and related services --Smart Tourism Destinations — Indicators and tools

Scope

This document specifies a set of indicators and tools, associated with the key pillars of a smart tourist destination (governance, innovation, technology, universal accessibility, sustainability). It is designed for use by smart tourist destinations, to support effective decision-making by destination management organizations and those responsible for relevant processes or activities, ultimately contributing to the continuous improvement of these destinations

This document establishes a logical model applicable to any tourist destination undergoing digitalization and technological enhancement of its processes and services. It also provides a framework for measuring its performance in a comparable and verifiable way, regardless of the destination’s size or location.